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Strategy development at the Samaritans: Openness and accessibility
Catherine Johnstone, CEO, The Samaritans
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Catherine Johnstone became CEO of the Samaritans in 2009, after a brief stint as interim CEO. She talks about the challenges of strategy development at such a unique organisation, with 17000 unpaid volunteers and just 85 paid full-time staff. Here Catherine describes how the charity's strategy was made clear and open to all via a simple, 16-page document. |
Date updated: 20 Jul 2010, Date added: 22 Apr 2010 |
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KC Director
Gill Nunn:
Consultant , Marketing & Business Development
Panel of Experts 
Alistair Fraser:
Head of Mid-corporate and Owner Managed Businesses at Mazars LLP.
Tracey Reddings:
Experienced senior executive in financial services and not-for-profit sectors.
Tom Flood CBE:
CEO of a Not-for-Profit organisation focusing on green volunteering, with private sector experience.
Richard Williams:
Director of Enterprise, NCVO
Craig Dearden-Phillips:
Founder of a social enterprise providing advocacy services for people with learning difficulties, mental health issues and physical disabilities.
Tesse Akpeki:
Expert on governance and board performance.
Alan Coates:
Experienced senior executive in the food and drink sector and, most recently, within the not-for-profit sector.
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