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Sales and Marketing
This Knowledge Centre examines how businesses can deploy limited marketing budgets to best effect, using both internal and external resources.
Learn from top marketers and salespeople in the Case Studies below, and inform your own strategies:
Any specific questions? Ask one of our Experts.
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What you can do
 Search for Content in the search bar Browse for Case Studies and Expert Insights Comment on Case Studies and Expert Insights |
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Latest Content[-]
18 Oct 2011
Exploiting new marketing channelsGilbert Hill, Business Development Director, Governor Technology
- Social media, the web and offline marketing have all helped Governor extend its reach, enabling it to interact in a new way with potential clients. The key is to be sure you are saying something interesting. General The Editor Comments (0)
05 Jul 2011
Using Public Relations and Public AffairsEwan Phillips, CEO, Deltex Medical
- Public affairs and public relations can be very cost effective means of generating publicity. It often makes sense to utilise both, through a communications agency. Public relations The Editor Comments (0)
05 Jul 2011
Cirkle Public Relations: PR as a lever for growthCaroline Kinsey, Chairman, Cirkle PR
- As the effectiveness of PR becomes more measurable, it becomes a more valuable tool in the marketing mix - but how do you measure the ROI? Public relations The Editor Comments (0)
10 Jun 2011
PR and growth companies: Managing the client/agency relationshipCharles Lewington - Managing Director, hanover Communications
- When a growing business outsources its PR, the results can be impressive - but how do you manage the relationship? Does the agency manage the client? Public relations The Editor Comments (0)
