Knowledge Peers

General

Developing a leadership role for marketing
Jim Prior, CEO, The Partners

Setting up a business and marketing consultancy
Ian Sanders, Founder, OHM

B2B marketing

How to find key technology influencers
Duncan Brown, Managing Director, Influencer50

Building an elevator pitch
Nick Smith, Director, Epion Consulting Ltd

Understanding industry analyst relations
Jessica Figueras, Knowledge Centre Director, Knowledge Peers Plc

Marketing of services: Small consultancy
Robert Hall, Managing Director, Sunrise Consulting

Building an effective marketing function

Working effectively with an external agency
Jim Prior, CEO, The Partners

Responding to an economic downturn
Alan Coates, Chairman, Park Royal Partnership

Overhauling a marketing function: The CEO's perspective
Chris Dines, CEO, Knowledge Peers

Overhauling a marketing function: Understanding what needs to be done
Chris Dines, CEO, Knowledge Peers

Overhauling a marketing function: The challenge of effective board decision-making
Chris Dines, CEO, Knowledge Peers

Overhauling a marketing function: The role of the marketing director
Chris Dines, CEO, Knowledge Peers

Overhauling a marketing function: Getting external agencies involved
Chris Dines, CEO, Knowledge Peers

Marketing in a VC-backed business: Challenges and benefits
Louise Robertson, Marketing Director, Clearswift

Marketing in a VC-backed business: How to go about it
Louise Robertson, Marketing Director, Clearswift

Marketing in a VC-backed business: What VCs look for
Louise Robertson, Marketing Director, Clearswift

Marketing in a VC-backed business: Performance indicators
Louise Robertson, Marketing Director, Clearswift

Design and branding

How re-branding has changed
Jim Prior, CEO, The Partners

Challenges of brand protection: Introduction to Ruby Red
Martine Burford, Founder, Ruby Red

Challenges of brand protection: Why Ruby Red couldn't be trademarked
Martine Burford, Founder, Ruby Red

Challenges of brand protection: Protecting packaging design is hard
Martine Burford, Founder, Ruby Red

Challenges of brand protection: Lessons learnt
Martine Burford, Founder, Ruby Red

Challenges of brand protection: When someone copies your product
Martine Burford, Founder, Ruby Red

Digital and online

Getting to grips with new media channels
Jim Prior, CEO, The Partners

Market research

Getting started with market research – Part 1
Paul Lee, Director, TMT, Deloitte Research

Getting started with market research – Part 2
Paul Lee, Director, TMT, Deloitte Research

Using research for marketing purposes
Duncan Brown, Managing Director, Influencer50

Customer intelligence: using outside researchers to do it for you
Duncan Brown, Managing Director, Influencer50

Customer intelligence: getting started
Duncan Brown, Managing Director, Influencer50

Public relations

Reaching out to influencers
Duncan Brown, Managing Director, Influencer50

The art of influencer relations
Duncan Brown, Managing Director, Influencer50

Pitch PR: successfully establishing a new PR Agency
Henry Chappell, Founder, Pitch PR

The benefits of using PR during an economic downturn
Henry Chappell, Founder, Pitch PR

The Value of Networks and Partnerships
Henry Chappell, Founder, Pitch PR

Setting up a specialist PR agency
Henry Chappell, Founder, Pitch PR

How to effectively make use of PR
Henry Chappell, Founder, Pitch PR

Effective networking
Mark Perl, Director, The Guru Garage

Why use PR?
Jill Franklin, Managing Director, Franklin Rae PR

PR engagement models and results measurement
Jill Franklin, Managing Director, Franklin Rae PR

Post IPO: working with Financial PR
James Longfield, Partner, Hogarth

Why use PR?
Jill Franklin, Managing Director, Franklin Rae PR

Refreshing your marketing

Re-branding your own business, in your own way
Chris Averill, Managing Director, we are:london

Marketing transformation after a difficult merger
Andy Rothery, Interim Director, Dynamic Edge

Turning around a business through marketing transformation
David Foster, Business coach and turnaround manager

Rebranding a law firm: Short term drivers
Mark Watts, Partner, Bristows

Rebranding a law firm: The link to business strategy
Mark Watts, Partner, Bristows

Rebranding a law firm: Necessary brand changes
Mark Watts, Partner, Bristows

Rebranding a law firm: Leadership and consultation
Mark Watts, Partner, Bristows

Rebranding a law firm: Practical considerations
Mark Watts, Partner, Bristows

Rebranding a law firm: Finding a good agency
Mark Watts, Partner, Bristows

Changing marketing tactics: Moving from a technology to a consumer focus
Louise Robertson, Marketing Director, Clearswift

Changing marketing tactics: Empowering partners
Louise Robertson, Marketing Director, Clearswift

Changing marketing tactics: Impact on business structure
Louise Robertson, Marketing Director, Clearswift

Transforming marketing strategy: The initial situation at Clearswift
Louise Robertson and Richard Turner, Marketing Director and CEO, Clearswift

Transforming marketing strategy: The customer's point of view
Louise Robertson and Richard Turner, Marketing Director and CEO, Clearswift

Transforming marketing strategy: What the board wanted
Louise Robertson and Richard Turner, Marketing Director and CEO, Clearswift

Transforming marketing strategy: Deciding on the right approach to rebranding
Louise Robertson and Richard Turner, Marketing Director and CEO, Clearswift

Transforming marketing strategy: What the new brand was about
Louise Robertson and Richard Turner, Marketing Director and CEO, Clearswift

Transforming marketing strategy: Staff involvement
Louise Robertson and Richard Turner, Marketing Director and CEO, Clearswift

Transforming marketing strategy: Continual evolution
Louise Robertson and Richard Turner, Marketing Director and CEO, Clearswift

Marketing transformation: Bango's changing market
Anil Malhotra, SVP Marketing & Alliances, Bango

Marketing transformation: Changes to marketing activities
Anil Malhotra, SVP Marketing & Alliances, Bango

Marketing transformation: People issues
Anil Malhotra, SVP Marketing & Alliances, Bango

Marketing transformation: Getting to grips with online marketing
Anil Malhotra, SVP Marketing & Alliances, Bango

Marketing transformation: Getting to grips with SEO
Anil Malhotra, SVP Marketing & Alliances, Bango

Rebranding after a difficult merger: Situation analysis
Andy Rothery, Interim Director, Dynamic Edge

Rebranding after a difficult merger: Board debate
Andy Rothery, Interim Director, Dynamic Edge

Rebranding after a difficult merger: The marketing challenge
Andy Rothery, Interim Director, Dynamic Edge

Rebranding after a difficult merger: What worked with employees
Andy Rothery, Interim Director, Dynamic Edge

Rebranding after a difficult merger: Customer feedback
Andy Rothery, Interim Director, Dynamic Edge

Rebranding after a difficult merger: Lessons learnt
Andy Rothery, Interim Director, Dynamic Edge

A difficult re-brand: Impact on a divided organisation
Andy Rothery, Interim Director, Dynamic Edge

A difficult re-brand: Resistance to change
Andy Rothery, Interim Director, Dynamic Edge

A difficult re-brand: HR implications
Andy Rothery, Interim Director, Dynamic Edge

A difficult re-brand: Understanding staff concerns
Andy Rothery, Interim Director, Dynamic Edge

Business turnaround with a new brand: The change agenda
Neville Page, Marketing Director, Chesterton Humberts

Business turnaround with a new brand: How the brand needed to adapt
Neville Page, Marketing Director, Chesterton Humberts

Business turnaround with a new brand: The role of marketing
Neville Page, Marketing Director, Chesterton Humberts

Business turnaround with a new brand: Results of the new strategy
Neville Page, Marketing Director, Chesterton Humberts

Rebranding after a merger: Integrating two different brands
Neville Page, Marketing Director, Chesterton Humberts

Rebranding after a merger: Maintaining distinctness
Neville Page, Marketing Director, Chesterton Humberts

Rebranding after a merger: The challenge of rapid expansion
Neville Page, Marketing Director, Chesterton Humberts

Marketing transformation at board level: A fundamental business discipline
Jim Prior, CEO, The Partners

Marketing transformation at board level: Typical mistakes boards make
Jim Prior, CEO, The Partners

Marketing transformation at board level: The CEO's role
Jim Prior, CEO, The Partners

Marketing transformation at board level: Building an effective process
Jim Prior, CEO, The Partners

Working with an agency: First Steps
Jim Prior, CEO, The Partners

Working with an agency: Creating A Good Relationship
Jim Prior, CEO, The Partners

Working with an agency: How to Judge Your Agency
Jim Prior, CEO, The Partners

Working with an agency: The Need for Clarity
Jim Prior, CEO, The Partners

How rebranding has changed: The Nature of Change
Jim Prior, CEO, The Partners

How rebranding has changed: A Strategic Discipline
Jim Prior, CEO, The Partners

Rebranding your own business : The need for a name change
Chris Averill, Managing Director, we are:london, we are: london

Rebranding your own business : How to do it yourself
Chris Averill, Managing Director, we are:london,

Rebranding your own business : Positive results
Chris Averill, Managing Director, we are:london,

Good and bad reasons for rebranding: Typical reasons for rebranding
Gideon Wilkinson, Managing Director, Endpoint

Good and bad reasons for rebranding: The value of a brand
Gideon Wilkinson, Managing Director, Endpoint

Good and bad reasons for rebranding: When not to rebrand
Gideon Wilkinson, Managing Director, Endpoint

Practical implications of rebranding: Cost and controversy
Gideon Wilkinson, CEO, Endpoint

Practical implications of rebranding: Estimating the cost
Gideon Wilkinson, CEO, Endpoint

Practical implications of rebranding: Engaging staff
Gideon Wilkinson, CEO, Endpoint

Brand refresh at a charity: Objectives and constraints
Hannah Watson, Head of Fundraising, Book Aid International

Brand refresh at a charity: Putting it into practice
Hannah Watson, Head of Fundraising, Book Aid International

Talking Guides

The Talking Guide to ... refreshing your marketing (the CEO’s view)

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