 Donor Engagement
The age profile and expectations of donors is in a state of flux, not least because of the growing influence of digital media.
This workshop looks at the strategic and tactical challenges in finding and keeping donors, and we will be talking to a number of senior figures in the charitable sector to gain a better understanding of what is, and what is not, working.
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Contributors to this workshop include:
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Susan Ringwood
CEO,
beat -
John Chamberlain
Fundraising Director,
Livability -
Jackie Worrall
Director of Strategy and Public Affairs,
NACRO -
Peter Fonagy
Chief Executive,
The Anna Freud Centre -
Laurie South
Chief Executive,
The Prime Initiative -
John Raynham
Head of Fundraising,
Centrepoint -
Laura Doughty
Director of Fundraising and Communications,
Stonewall -
Kevin Kibble
Dev Director,
The Supporter Development Team -
Tobin Aldrich
Director of Fundraising,
WWF-UK -
Hannah Watson
Head of Fundraising,
Book Aid International
Latest Videos[-]
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Challenges of securing donor income: How is the Anna Freud Centre funded?
Peter Fonagy, Chief Executive, the Anna Freud Centre
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The challenges of Donor Engagement part 1: Introduction and scale
Jackie Worrall, Director of Policy and Public Affairs, NACRO
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The challenges of donor engagement part 2: Including the donor
Jackie Worrall, Director of Strategy and Public Affairs, NACRO
Livability is a £40m turnover charity that provides support for the disabled. Approximately 15% of income is derived from individual donations, often from “Friends Groups”. To attract new donors, Livability takes a targeted approach to door to door selling, and avoids the use of street based “Chugging”.
Views on “Chugging” and how Livability use door to door sales activity to attract donors
John Chamberlain, Fundraising & Marketing Director, Livability
Livability is a £40m turnover charity that provides support for the disabled. Approximately 15% of income is derived from individual donations, often from “Friends Groups”. In this part of the interview, John Chamberlain covers:
• Changing trends in donor base
• Expectations of donors
• Strategic challenges faced by Livability
• Tactics used by Livability, including how new donors are welcomed
• Changing trends in donor base
• Expectations of donors
• Strategic challenges faced by Livability
• Tactics used by Livability, including how new donors are welcomed
Donor Engagement: Livability (part 2)
John Chamberlain, Fundraising & Marketing Director, Livability
Latest Forum[-]
Peter Fonagy, CEO of the Anna Freud Centre shares how simplifying their message had important consequences for their services and Tobin Aldrich, Director of Fundraising at WWF, describes how the charity's objectives aren't necessarily what donors want to hear.
From a At Centrepoint, Head of Fundraising John Raynham recommends using your trustees in order to fundraise, and in the world of social enterprises this is common practice.
While this isn't ordinarily what trustees are for, with increasingly commercial recruitment of trustees possessing particular skills and contacts, would charities be well advised to follow social enterprises?
From a At Centrepoint, Head of Fundraising John Raynham recommends using your trustees in order to fundraise, and in the world of social enterprises this is common practice.
While this isn't ordinarily what trustees are for, with increasingly commercial recruitment of trustees possessing particular skills and contacts, would charities be well advised to follow social enterprises?
